The Internet has represented a major change from the time it started in 1945 as Vannevar Bush, an American engineer, inventor and science administrator create “memex” (name of the hypothetical, hypertext can easily be accessed by using mouse click or key press sequences) which was an innovative, mechanical and particularly library system. In 1960s, Advanced Research Projects Agency known as ARPA which represented the biggest domain in the ranking of Damien Name System of Internet.
It was basically used for Technical infrastructure purpose as well as it united limited and unlimited structure. In 1968, Doug Engelbart, an American inventor also the engineer. He worked with early computer and internet pioneer so that he could establish mouse with the help of hypertext structure.
Later with the widespread of ARPANET 200 nodes and in 1988 over 100,000 nodes on the internet was seen. In 1994, Yahoo was launched followed by Google which was founded by Harry Page and Sergey Brin in 1998. In 2001, Wikipedia was launched later came the Facebook in 2004 along with Myspace which became in trend. In 2005, YouTube was established and in 2006, Twitter was Introduced in the market (McCown, 2013).
Internet Growth Statistics: –
|DATE||NUMBER OF USERS||
|Mar, 2007||1,129 million||17.2 %|
|Dec, 2007||1,319 million||20.0 %|
|Mar, 2008||1,407 million||21.1 %|
|Dec, 2008||1,574 million||23.5 %|
|Mar, 2009||1,596 million||23.8 %|
|June, 2009||1,669 million||24.7 %|
|Sept, 2010||1,971 million||28.8 %|
|Mar, 2011||2,095 million||30.2 %|
|Dec, 2013||2,802 million||39.0 %|
|June, 2014||3,035 million||42.3 %|
|Dec, 2014||3,079 million||42.4 %|
|June, 2015||3,270 million||45.0 %|
|Dec. 2016||3,696 million||49.5 %|
|June. 2017||3,885 million||51.7 %|
|Dec 2017||4,157 million||54.4 %|
Table 1: – Growth of the Internet
According to Internet growth Stats, the Data in Table 1 shows the number of users keep on increasing every month as In March 2007, 1,129 million used Internet World Stats which represented 17.2 percent of the world population with the rapidly accessing information through Internet.
Whereas, the growth rate reaches at 42.4% in December 2014. Recently, in the month of December it showed the people using the internet as 4,157 million at 54.47 growth rate. Moreover, the information resource remains the same as Internet World Stats for all users. However, it shows the upward trend in the number of person using the internet for various reasons. For more information see (Appendix 1).
Introduction Social Media
Social media is stifling. Social media has now become the progression. And for the trade it serves as a commerce movement that transforms the conventional mediator and attach association precisely with consumer. Long time ago social media was not popular as compared to now.
This is why approximately whole employment on the earth- from behemoth like Starbucks and IBM to the provincial ice cream stand- are examining social media commerce leadership. Certainty and kindness are the foundations of social networking, and by trade in the field of social media their essence concept need to be attached.
It is perhaps the only marketing platform that stimulates complete evidence of disclosure and answerability among trader and purchaser. Global companies have identified social media marketing as a possible marketing floor, applied them with modernization to function their advertising operation with social media marketing (Neti, 2011).
Internet and Social Media
The tendency of Social Media represents an uplift in the number of users. It is the platform where seller can provide information about the products and services that attract the specific people accordingly to their interest.
As can be seen in the marketing of the different forms where the person holding the market can keep in control of the messaging, there is no control in the social media. The Global village of internet and communications, deals, selling and purchasing and other activities are in today’s times available on these social media websites. Internet and social media has also fundamentally changed the way business interact with customers and the consumer at a biggest scale.
However, social media also plays a major role in the society. One of the biggest example was seen in 2009 as how social media outraged the differences among established media and user was the time when UCLA Medical Centre announced the death of Michael Jackson that lead to heavy traffic on social networking sites within 60 mins of time and moreover there were few websites which even crashed (Alejandro, 2010).
|Country||Population 2018 Estimate||Internet Growth|
|United stated of America||326,766,748||227%|
Table 2: – Countries with number of Internet users
Data in Table 2 shows an estimate population in the three different countries which are as follows: – India, United States of America and France. The countries are having the growth in the internet depending upon the population which are 9,142, 227 and 610 percent (Internet World Stats, 2018). For more information on all the countries see Appendix 2.
Social media is gaining tremendous popularity in India. Nearly two third of Indians spend time on various social networking sites. In 2004, Mark Zuckerberg created Facebook to connect with other Individuals. YouTube was created in 2005 by Steve Chen and Chad Hurley that created the online platform of sharing videos along with creation and sharing site. In 2017 Facebook had 241 billion users, LinkedIn had 42 million users and twitter included 23.2 million users.
In India Government supports social media. It is expected that coming elections will play a different role in social media. Prime Minister, Narender Modi has conducted social media attention in a way that he hosted a political conference on Google+ hangouts making him the third politician across the globe after Obama, 44th President of USA and Julian Gillard, former Prime Minister of Australia. Moreover,
“The second mass use of social media in India was the May 2009 national elections, when, for the first time, online voter registration and transparency campaigns started” that was almost the first time when leading parties in politics tried to bring up the conversations on the voters group on social media. So, this is how social media has showed many changes in India and worldwide. It makes a step forward to taken an initiative to talk to people directly moreover the cost occurs less in this way and can reach large number of people in a modern approach. This is one of the way that government does not defeat social media rather promotes it (MC, PK and v, 2015).
Social media is now the technological development. It includes forms such as Blogs, social bookmarking, Microblogs, Photo Sharing and Business network. Indian society has become a new High-Tech society which is extremely dependant on the daily lives of the people. With the help of social media Indian users get to know about the economic advancement in different countries, which often lead to Brain drain. However, Business depends on social media to understand its consumer response in a way of feedback, increasing understanding of how the customer views its product.
The recent Information about the users related to social networking sites
Table 3: – Different type of social networking used in India
As per stats counter Global Stats, table 3, presents the information of different social networking websites and their usage among Indians along with a bar graph which clearly states Facebook shows a from 85.3 percent in the month of January which lead to certain downfall in the month of April. However, the other websites are less accessed as compared to Facebook.
For Instance, India’s one of the bank introduced an exceptional service for NRIs.
Recently, ICIC bank on 5th April,2018 launched a service as “Social Pay” where a Non-Resident can send money in India to their family and friends on different occasions like- Birthdays, anniversary and festivals. It is available on “Money 2 India” where the sender has to go through a process to make the transaction successful which will include the code, beneficiary name, and few more details (Global banking News, 2018).
India’s trash can be cleared with the help of social media.
In different states with the emergence of social media some actions in India’s major municipalities such as- If there is any garbage seen the photo is being taken and shared on what’s app with the Garbage police so that appropriate action is taken either the clean-up is done by the citizen or by the municipal crew. In that way the offender has to pay the fine. Babasaheb Rajale, deputy municipal corporation was in charge of social of solid waste management for Navi Mumbai controlled five officers fielding garbage complaint on social media till March 2018. In November the Delhi State Government introduced an application called “Swachh Delhi” so that illegally dumbed garbage photo can be uploaded and action can be taken. Same in Bihar, with the help of social media “MY Patna App” was created so that any illegal thing can be uploaded with the appropriate action taken in a way that the violators are charged fine. Moreover, the State Can Improve (Businessweek, 2016).
United States of America
Social networking is increasing in America during the past several decades. It has the third largest internet users. Later radio and television were used in America but now Internet ruled the market. From reading the newspaper to now getting the news online. In 2017, 47.49 percent used Facebook, 35.03 percent Pinterest, 8.61 percent used Twitter however, only 1.75 percent used Instagram as per stat counter Global Stats. Media plays an influential role in Individual’s lives. It has affected the culture as the people are aware of what is going on socially. The awareness of social media and the ability to filter information from the media is known as media literacy. Being media literate allows a person to create their own opinion by taking information from media sources, filtering that information, and producing own idea, based upon what is learned and applied. (“A Few words, 2012).
Diagram 1: – Social media usage in France
The above graph represents Americans using social networking sites. 74 percent say that they use Facebook daily but it’s only 51 percent use several times in a day. Whereas, Snapchat is used by 49 percent people while 63 percent say that they use it daily. 38 percent individuals are active on Instagram however, only 26 percent people use it and YouTube has the number of 29 percent using it and 45 percent are the individuals who say that they use YouTube daily (Smith and Anderson, 2013).
For instance, Awareness related to Donations, so that the patients waiting can be saved.
In Pittsburgh on 13th June 2016, A Facebook page was created by the name of “The living Donor Transplant” so that the patients in any kind of need of the donor can be helped. With the utilization of social media and to avoid long waiting list. As 90 percent were the registered donor apart from the 52 percent were registered as well as there were few of them who understood the kidney and liver transplant benefit. Social media played a major role in providing the relevant information about the disseminate living donor transplant so that the organ shortage can be alleviated and many lives could be saved.
Social media initiative regarding retirement.
In New York, December 2017 mutually American citizens introduced several pages on the social media which talked about the Retirement. It talked about in what ways the retirement can be secured. More or less it addressed various objectivity related to key corporate, which included the public awareness, promotion, recruitment and so on.
According to Social media guide, France stands as the thirteenth country with a one percent share of the total 100+ million Twitter users. Twitter is getting popular in terms of public awareness. From 28 percent in Spring 2009 to 54 percent in May 2010 (BVA/LaTribune). Paris is now at 10th populated Twitter cities and people meet regularly for “Twittpēro” drink sessions to discuss on Twitter.
Cyberspace penetration in France is one of the biggest in Europe with practically 80 percent of the nation are associate with in. Űber is the function used in France which relate human being who can approach the internet at job, at home and on public vehicle. The concern of confidentiality and acceptance are political preference and their judgement has seen dispute between French politicians and with some Silicon Valley CEOs.
French Government has determined its effective disappointment of social media in a way by restricting words such as Facebook and twitter on television and radio. In extension, French SMEs and late adopters of social media, follows the normal direction of less acceptance in the nation. Although this traditional way to social media modernization, an extension dimension of social media systems is used by business.
Table 4: – Social networking in France
As per Social media stats France, table 3 shows that Facebook is used by 70.87 Individuals in France, Whereas, Pinterest is still used by 20 percent citizens. However, Twitter and YouTube are losing their media in France which is less than 3.50 percent.
For instance, Branded companies came along with social media.
As 27 million users comes in the category of active users every month, 12 million use social networking site, that’s the reason the company Axa has partnered with Facebook in order to create effective and efficient market and moreover Social, digital and mobile footprint with the combining of training and research (Business Source Elite, 2014).
Social media masterclass with Asia media director.
In 2012, Thompson Crampton which is an Asia media director held the class with the help of social media which represented the different ways a person can socially related in their roles they perform. He said that the attitude of purchaser has rapidly changed and their way is becoming increasingly difficult. Social media is a real-time strategy of knowing the information with person and it is highly mandortary use it better outcome. The event was held to notice the peak of sociallising and how in reality the next genertaion would come (Regional Business News,2012).
As discussed about the Social media, which is basically connect people together so that the trend can be shared among every Individuals. I talked about in this essay the Growth as to how the Internet showed an increase in numbers every month. Information about the three specific countries, India, United states of America and France. As I came to know with my research work that Facebook is popular among all the countries and the countries has less number of users of Twitter and Instagram as compared to Facebook.
|DATE||NUMBER OF USERS||
|Mar, 2007||1,129 millions||17.2 %||Internet World Stats|
|June, 2007||1,173 millions||17.8 %||Internet World Stats|
|Sept, 2007||1,245 millions||18.9 %||Internet World Stats|
|Dec, 2007||1,319 millions||20.0 %||Internet World Stats|
|Mar, 2008||1,407 millions||21.1 %||Internet World Stats|
|June, 2008||1,463 millions||21.9 %||Internet World Stats|
|Sept, 2008||1,504 millions||22.5 %||Internet World Stats|
|Dec, 2008||1,574 millions||23.5 %||Internet World Stats|
|Mar, 2009||1,596 millions||23.8 %||Internet World Stats|
|June, 2009||1,669 millions||24.7 %||Internet World Stats|
|Sept, 2009||1,734 millions||25.6 %||Internet World Stats|
|Dec, 2009||1,802 millions||26.6 %||Internet World Stats|
|June, 2010||1,966 millions||28.7 %||Internet World Stats|
|Sept, 2010||1,971 millions||28.8 %||Internet World Stats|
|Mar, 2011||2,095 millions||30.2 %||Internet World Stats|
|Jun, 2011||2,110 millions||30.4 %||Internet World Stats|
|Sept, 2011||2,180 millions||31.5 %||Internet World Stats|
|Dec, 2011||2,267 millions||32.7 %||Internet World Stats|
|Mar, 2012||2,336 millions||33.3 %||Internet World Stats|
|June, 2012||2,405 millions||34.3 %||Internet World Stats|
|Sept, 2012||2,439 millions||34.8 %||Internet World Stats|
|Dec, 2012||2,497 millions||35.7 %||I.T.U.|
|Dec, 2013||2,802 millions||39.0 %||Internet World Stats|
|June, 2014||3,035 millions||42.3 %||Internet World Stats|
|Dec, 2014||3,079 millions||42.4 %||Internet World Stats|
|June, 2015||3,270 millions||45.0 %||Internet World Stats|
|Dec, 2015||3,366 millions||46.4 %||Internet World Stats|
|Jun. 2016||3,631 millions||49.5 %||Internet World Stats|
|Dec. 2016||3,696 millions||49.5 %||Internet World Stats|
|June. 2017||3,885 millions||51.7 %||Internet World Stats|
|Dec 2017||4,157 millions||54.4 %||Internet World Stats|
Table 1: – Growth of the Internet
According to Internet growth Stats, the Data in Table 1 shows the number of users keep on increasing every month as In March 2007, 1,129 million used Internet World Stats which represented 17.2 percent of the world population with the rapidly accessing information through Internet. Whereas, the growth rate reaches at 42.4% in December 2014. Recently, in the month of December it showed the people using the internet as 4,157 million at 54.47 growth rate. Moreover, the information resource remains the same as Internet World Stats for all users. However, it shows the upward trend in the number of person using the internet for various reasons.
Table 2: – Countries with number of Internet users
Data in Table 2 shows an estimate population in the three different countries which are as follows: – India, United States of America and France. The countries are having the growth in the internet depending upon the population which are 9,142, 227 and 610 percent (Internet World Stats, 2018).