Three billion monthly users, Facebook is by far the most popular social media platform.
However, you are going to need an excellent Facebook marketing strategy if you want your business to stick out among the 60 million businesses on Facebook!
Step 1: Define Your Marketing Goals
You know the best before you know what to do, you need to know why you are doing it. It is very easy to succeed when you give yourself a target to aim at.
Here are some very familiar business goals for Facebook brand pages.
Drive referral traffic. It is not very easy as it used to be, but you can still drive traffic from Facebook.
Strengthen brand awareness. Likeliehood are your target customer is active on Facebook. Make them know you exist.
Build a relationship with your audience. Groups are a best way to build community and achieve this goal.
Provide customer service. People expect to be able to reach their businesses through their Facebook pages.
No matter what your goal might be, it’s important to remember Facebook is a social platform that allows two-way communication with your customers and target audience. Treat it accordingly.
Generate leads and conversions. Particularly through advertising.
Step 2: Audit Your Existing Facebook
You should have a Facebook business page even if you have not done much with it strategy wise? If so, it is a good idea to review where your page’s performance is currently standing. This can help you to identify opportunities for improvement.
Here, you can see they have filled out the following sections:
- Mission. What are you all about?
- Contact Information. How can people get ahold of you?
- Website. Where can I find more about your business?
- About. Add a company bio here.
- Company Overview. What do you do?
Step 3 : Know your Audience
Step 4: Develop Your Brand’s Facebook Voice
You now know who you’re talking to. It’s time to figure out how you’ll talk to them. This means set up your brand voice on Facebook.
Step 5: Perform a Competitive Analysis
Who are you up against on Facebook? It is totally worth taking the time to figure this out by doing a competitive analysis, so you can see what is working in your space also you can understand how you can differentiate your business.
Step 6: Discover Your Content Mix With 6 Different Kinds Of Facebook Posts
There are a number of different different types of posts we can create on Facebook.
- Text Posts – Plain text and nothing more.
- Link Posts – A link from a website shared on Facebook.
- Image Posts- Either a single image or an image gallery with post copy and captions.
- Video Posts – Uploaded directly to the platform or linked from YouTube.
- Facebook Live Posts – Real-time video broadcasts.
- Facebook Stories-Instagram Stories-style content (except on Facebook).
Step 7: Build Your Posting Schedule
Two most common questions marketers often have are what times to post and how often to post.
Step 8: Measure The Effectiveness Of Facebook Strategy
Creating a strategy and executing on it are not enough. You need to measure the performance of your posts and adjust your approach according to results over time. Given that organic Facebook marketing is more difficult now than it perhaps ever has been, effective measurement is made all the more important.