What is Mobile Marketing?
Mobile marketing is a multi channel, digital marketing strategy aimed reaching a target audience on their smartphones via websites, email, SMS and MMS, social media, and apps.
Mobile marketing is a series of techniques and formats to promote products and services that use mobile devices as their communication tool.
It’s a very big advantage is that it opens a personal channel between the advertiser and their audience.
Top most important mobile marketing tools :
Tips 1 : Mobile Searches
Search results on mobile devices are different from on desktop, and Google has already announced their intention to make mobile indexing the main one in the near future.
Tips 2: Mobile ads
Traditional banners are met with increasingly more skepticism and disapproval, and smartphones are no exception to the rise of adblockers.
Tips 3: Mobile apps
Smartphone users have completely integrated apps into their lives.
Tips 4: Coupons
Discount coupons are one of those marketing techniques that have been around forever,but, thanks to mobile, they have been completely revolutionized.
Tips 5: Email marketing
One of the most important tasks of people to use their smartphones for is to check their emails.
Tips 6: Geolocations
Geolocation is one of the ways in which mobile marketing has completely revolutionized our way of perceiving advertising
Top tips to convert more with your marketing campaigns for mobile devices
Responsive, responsive, responsive.
I have said it before and i will say it again: a responsive design is imperative for your marketing campaigns to succeed. Remember that you not only have to adapt your webpage, but also the rest of your promotional materials.
Improve your website’s navigation.
If you want to increase your conversion rates, your users’ experience on your website is key. In this sense, I would recommend prioritizing navigation. Details as simple as including a smooth and simple to navigate menu and page footer make the difference between a happily purchasing customer or a frustrated user who leaves your site halfway through. Your Call-to-Action buttons and links must also, of course, be totally compatible with mobile devices.
Create your own app. And when you design it, ask yourself why users should download it… and keep using it 6 months later.
Don’t forget about desktop.
This may seem contradictory after all I have said in this article, but desktop computers still have a place in marketing place. They are still extremely useful for pre-purchase researching and when users want to take a deeper look at content.
Adapt your content to mobile users’ preferences.
When we’re out and about, our needs in terms of searching for content change. We don’t really want to stop and read a 3,000 word article – what we need are quick solutions. And we have much smaller screens. So be clear and concise and use short titles.
Sign your store up for Google My Business.
If you want users to visit your store, you’ll have to show up when they search for you. For that to happen, you need your business to be on the map. It is a very simple process and will immediately improve your traffic from search engines.
Add a personal touch.
In a world full of content, users need to know you are thinking of them. Here are some quick tips to get closer to your audience: identify each client’s specific needs. Use images and videos, tell stories and create characters for your brand.
Include social media in your strategy.
Nowadays, the majority of social interactions are produced from mobile devices. So there is no excuse not to include them in your marketing for mobile devices.
Combine different channels in your campaigns.
There is no reason to limit yourself to just one tool – they can be perfectly well combined! The trick is to reach out to each user in their favorite way and offer an integrated, seamless experience, without overwhelming them. When planning your campaigns, think of different mobile ways to connect with your users.
Follow up on your results in real time.
There are an incredible amount of metrics and analysis systems at the tips of your fingers – use them! And if you really want to optimize your campaigns, consider A/B testing.