How to Use Google AdWords in 2020 : Useful Guide


Google Ads is one of the great platforms to drive the sales and leads for your business globally and locally.

Set Your Goals

Know what is specifically you are looking to gain with your campaign.

Is it a specific number of leads ?

Do you want phone calls, newsletter signups, or sales on your website?

Do Your Research

Most of your time is spent when working on a new campaign Strategy. Here are the 3 types of research to do as below :

Keyword Research – Use keyword tools to find the most relevant keywords people are typing in the the search engine to find your product or services.

Competitive Research – Study about the companies bidding on these keywords in AdWords. See who consistently is ranking at the top of the rankings (you can use a spy tools to help).

Research Your Audience – Where are customers buying and reviewing products or services like yours online?

What do they love and hate about your competition?

What emotions are they expressing?

All About the Landing Page and Offer

Offer on your landing page will overcome a lot of other Lack in your AdWords campaign. During your campaign research you saw exactly what all your top competitors are offering.

Use Exact Match Keywords

Keep your keyword list very small (5 – 8 keywords) and very focused.

Group Related Keywords Into Ad Groups

Each keyword in your campaign represents a conversation going on in the mind of your possibility. The more you can continue that conversation in your ads and landing pages, the more likely you will have change to get the conversion.

Go With Relevant and Unique

Be highly relevant to the keywords they are being displayed for including the exact terms when possible.

Reflect the messaging or offer on your landing page.

Track Conversions


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