Search Engine Optimization is a very simple process that has several different types. All types of SEO have the same objectives to optimize a website for greater visibility in search engines.
In this post, I will explain the different types of SEO and what SEO techniques are as below.
What are the types of SEO?
SEO is the process of making a website easier for search engines to understand and easy to use. The general objective of SEO is to increase the organic traffic of search engines, improving the positions where the site appears in SERPS for various search terms.
Therefore, the various types of SEO are:
- Technical SEO
- On-Page SEO
- Content SEO
- Off-Page SEO
- Local SEO
- Mobile SEO
- eCommerce SEO
Technical SEO is exactly what the name indirect that is the technical parameters that affect the visibility of a website in search engines.
The most important technical SEO guidelines are:
- Verify and optimize your robots.txt file to ensure that search engines can access your site correctly.
- Add and verify your site with Google Search Console and specify your preferred domain.
- Use the COVERAGE report to find and correct crawl errors.
- Create an XML sitemap and submit it to all major search engines.
- Optimize the site structure and the URL structure.
- Follow SEO Friendly web design
- Create fast loading sites on computers and mobile devices.
On-Page SEO is about the page itself and how to make it more friendly for search engines and users.
Keep in mind that, although search engines analyze a site as a whole, the ranking is done at the page level.
That is why it is important to pay attention to the optimization of each page of your website.
SEO content is online content designed to rank in search engines.
Optimize your website is SEO and includes things like site structure content and speed optimizations.
Off-page SEO is about other things link building social media and local SEO.
Local SEO is an extremely effective way to market your local business online as it helps businesses promote with their products and services to local customers at the same time they are looking for them online.
Mobile SEO mention to the search engine optimization of websites mixed with flawless viewing on mobile devices, such as smartphones and tablets
Ecommerce SEO is a term used to explain the search engine optimization process for online shops. In others simple words, it’s a set of rules to apply to an ecommerce website so that it’s search engine friendly.
SEO is one of the most strong digital marketing tools. A website optimized for SEO user interface and high visibility in search engines and improves the user experience.
The SEO process is divided into several threads or types. The major important types are technical SEO, on-page SEO, and off-page SEO.