As an SEO beginner it can feel like you have enormous amount to learn and especially when Google’s algorithm uses more than 200 plus ranking factors to rank content.
Focusing on the basics of SEO however, it can help you to build a strong foundation that will turn you into an SEO expert.
1. Claim to your Google My Business profile
Before you start researching the keywords or writing title tags start with Google My Business.
Google My Business example for an SEO tip
Google My Business is a free public profile or listing that appears in relevant search results on Google. You have probably seen Google My Business profiles when researching a brand, searching for a place to eat, or finding directions to a specific location.
Once you have ownership of your profile, optimize it by adding the following information:
- Name, address, and phone number (NAP)
- Operating hours
- Website URL
- Relevant categories, like “Restaurant”
- Brief description of what your company does and why it’s unique
2. Target long-tail keywords vs. short-tail keywords
Keywords are an essential part of search engine optimization.
If you want people to find your website and you need to find the relevant keywords and the search intent of users searching those keywords, and incorporate them into your meta tags and content.
3. Understand the 3 different search intents
In addition to long-tail and short-tail, you also need to consider the three user intents:
Navigational – A person wants to go to a specific website, like instagram or Facebook.
Informational – A person wants information about a topic, like how to roll sushi.
Transactional – A person wants to purchase a product.
It’s essential to understand these intents because they will influence which keywords you target.
4. Research the relevant keywords with the right and best tools
You have a lot of free options as an SEO beginner, so for experiment to see which one you like the best.
As your SEO initiatives to enlarge, you might think about investing in a paid tools, like KeywordTool. You may even decide to invest in an SEO toolkit, like Ahrefs, which offers tools for keyword research, competitor research and many more.
5. Choose related keywords for every page
When you start optimizing your website, you’ll begin by researching core keywords for your pages.
6. Optimize your title tags
That first impression also determines whether someone will click on your page or someone else’s, which is why informative, optimized, and spicy titles are a must.
What is an informative, optimized, and spicy title? Good question.
7. Create informative and optimized meta descriptions
If you have browse through some SEO beginner guides and then you have probably heard about meta descriptions which appear below title tags in web search results and how they do not serve as a ranking factors unlike title tags.
8. Use keywords in headings and paragraphs
Another must mention SEO tip for beginners? Insert the unique keywords in your headings and content.
While Google would love not to rely on the keywords. they are very critical component to its ranking algorithm.
Keywords help Google determine whether a piece of content is about a specific topic or queries. That’s why your content (besides your title tags and meta descriptions) should use your keywords.
9. Write for humans first after that search engines
For many SEO beginners, it’s appealing to create and write content for search engines versus users. This approach can result in keyword stuffed pages and title tags as well as a tone of voice that seems robotic or unrelatable to users.
10. Optimize content for featured snippets
Featured snippets appear in 50% of search results, so you want to optimize your content for them.
11. Take Approval and link to other sites
Links are a critical part of SEO — in fact, they are one of Google’s core ranking factors.
The importance on links, however can make new SEOs hesitant about linking to outside content or websites. While you don’t want to link to a competitor site or link away from your site on a product or service pages, you don’t want to avoid linking to external sites entirely.
12. Develop longer content
Repeat the studies show that longer content as usually called long form performs better than short form content when it comes to rankings, as well as social shares. That’s why your SEO strategy should consider long-form content.
13. Include keywords in URLs, but keep URLs short
For search engines and users, it’s helpful to have a short, descriptive, and organized URL.
This kind of URL provides web crawlers with more context when it comes to your content and website architecture. It also helps to users understand where they are on your website.
14. Establish a site structure now
When it comes to SEO basic, it’s necessary to talk about site structure.
15. Link your website to Google Search Console
Google Search Console is a must-have tool for any SEO’s toolkit.
This free platform (from Google), provides you with instant insight into your site’s performance in Google search results. It also helps you see how Google views your site. Plus, you can discover actionable ways to improve your website’s SEO.