SEO Voice Search Optimization in 2020

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SEO optimization for voice search in 2020

Google Voice Search is a function that allows users to search the Web using Google through voice commands rather than the typing. Google Voice Search can be used on desktop and mobile.

A couple of years ago, Google made one of the largest changes to its core algorithm in recent memory.

What Is Voice Search?

Voice search is voice recognition technology that allows users to perform searches by speaking into a device.

These devices range from smartphones and computers to home assistant devices, which we’ll discuss in-depth later.

HOW DO CONSUMERS USE VOICE SEARCH?

With voice search on the rise, it’s important to keep up with the stats so that you’re prepared for how these advancements will change your industry.

Here are some of the major voice search tips you need to know in 2020.

More than 70 million Americans now own a smart speaker

2019 research from BrightLocal found that about 76% of smart speaker owners search for local businesses at least once a week.

  • 55% make food and drink reservations.
  • 48% inquire about the price of a certain product from a local business.
  • 50% want to find out if a certain product is available at that business.
  • 45% book a beauty appointment.

  • Google’s AI learned how to be more conversational by consuming 2,900 romance novels. (Buzzfeed, 2019)
  • 62% of those in the 25-64 age bracket say they will use their voice devices more in the future. The 18-25 demographic mirrors this trend, with 58% saying they will increase their voice device usage in the coming years (PwC, 2018).

  • 72% of wearable device owners predict they will perform more voice searches in the future.

  • Out of the 3.6 billion searches performed on Google every day, almost a third of those are voice searches (TheeDesign, 2017).

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