Tips & Tricks : How to Advertise on LinkedIn in 2020

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How to Advertise on LinkedIn in 2020

Here are few and very easy steps How to Advertise on LinkedIn :

 In order to successfully advertise on LinkedIn, your goal needs to be one of the following:

  • Brand awareness.
  • Website visits.
  • Engagement.
  • Video views.
  • Lead generation.
  • Website conversions.
  • Job applicants.

Based on the objective you chose, you will have five different ad types to attempt:

Sponsored Content


Think of this like a promoted post. You are promoting an article or any post from your company page that appears in the LinkedIn feed.

Text Ads

These are the small and little ads you may or may not notice on the right side rail of a LinkedIn feed.

Sponsored InMail


This is a super best way to spam someone’s LinkedIn inbox. But, when you done properly, can actually convert higher than any of the other LinkedIn ad options.

Video Ads

LinkedIn’s video ads help you to promote your videos to your ideal target market. You should be creating a lots of video content, it is 2020.

LinkedIn Audience Targeting


Let’s talk business here

  • Who is your demographic?
  • Have they worked in the relevant industry their whole lives?
  • Are they generally management lower or upper?
  • Do they hold their job for 2-4 years each position?

Here are few tips for your LinkedIn Account as below :

  • Optimise your LinkedIn business profile

For LinkedIn page to perform good you need to improve on your consistency by:

  1. Diarising the times that you post content
  2. Posting content that relates to your business
  3. Updating your audience when making changes to your LinkedIn profile.
  • Stay up to date with LinkedIn’s algorithm

To be able to measure your marketing strategy for your LinkedIn profile then you can look into the platform’s algorithm. Its primary objective is to determine which content needs to be prioritised on the platform.

  • Advertising on LinkedIn

LinkedIn gives you the opportunity to advertise your products or services.

Increases the chances of more people visiting your profile and engaging with your posts.

LinkedIn has three major types of advertising available to brands:

  • Targeting advertising : This allows you to select audiences by industry, job title, area, education and years of a company.
  • Native advertising : After all, paid media is a part of most good content marketing plans. The main point accuracy of LinkedIn’s targeting capabilities makes advertising a must and especially if you take a content-driven approach.
  • Lead collection : This is where audiences are given the option to fill out the forms using their LinkedIn profiles.

  • Share best content on your LinkedIn profile

Sharing exclusive content is simple, you just have to post unique from others without compromising your business objectives.

  • reflect your business’s objectives
  • engage your audience
  • contain error-free content
  • educate your followers

Which LinkedIn feature do you use to benefit your business? Let me know in the comments section below.

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