What is the fastest growing social media channel in the world?
What is WhatsApp Marketing?
WhatsApp marketing is a modernized way of marketing to reach, engage and convert potential prospects using WhatsApp platform. All we need have is a mobile internet in our device to get or send call and messages.
If you are planning to launch a new product or you want to inform your customers about your new service.
Benefits of WhatsApp Marketing
The most important thing why business people want to use WhatsApp marketing is that it is already being used by more than 2 billion users globally. Over 80% of smartphones users use this application. Also around nearly 65 billion messages are sent through WhatsApp daily.
- Availability of Users on Platform
- Most of WhatsApp users check it at least 43 times daily
- Quick response time on WhatsApp
- Ability to reach users in Groups
- Subscription based updates
How to Share Messages, Photos, and Videos Using WhatsApp
There are three ways to do that:
- One-to-One Chat
This is just like any other apps. You can chat directly with another user who is in your contact list. Not only that, but you can also do voice call or video call them. The most exciting feature is that it allows you to record snippets of audio and send them as a message.
- Group WhatsApp has an option to let you create a group where you can add maximum 256 people at once.
You can create multiple groups to share messages, photos and videos at once with the buildup Every participant can respond in the group and can also see everyone else’s reply.
- Broadcast Lists : The broadcast feature is useful when you want to send messages to multiple users at once without adding them in a single group.
Before sending your message to multiple contacts, you will need to add recipients to the Broadcast List.
They will see the message as a normal one-to-one conversation, similar to the BCC function in the email. Again, it is limited to only 256 contacts.
So the chances are your customers are already using it, and you shouldn’t miss this ideal platform to engage with your targets.
Whereas the average text message gets an open rate of approximately 98%. And this is the main reason why WhatsApp makes for the most engaging marketing channel on the planet.
The reason why you never cared to use it as a marketing channel is probably that there has never been any real tool to help you manage your account.