In some ways, Digital marketing is not that different from traditional marketing: you’ve got a product that you need to sell, and you’re looking to ways to engage with customers to build brand awareness and eventually “close” a sale.

Digital marketing encompasses, even more, roles and skills than marketing ever before, and it’s this flexible, versatile nature of the business that makes it so fascinating. Here are some general areas that a digital marketing professional will likely touch on during their training or career:

Video/audio production

Interactive technology (such as AI)

Mobile marketing

Search engine optimization (SEO)

Search engine marketing (SEM)

Social media

E-commerce

Email marketing

Marketing automation

Content management and curation

Web development

Web design

Copywriting and editing

Analytics

Business/marketing strategy

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