In some ways, Digital marketing is not that different from traditional marketing: you’ve got a product that you need to sell, and you’re looking to ways to engage with customers to build brand awareness and eventually “close” a sale.
Digital marketing encompasses, even more, roles and skills than marketing ever before, and it’s this flexible, versatile nature of the business that makes it so fascinating. Here are some general areas that a digital marketing professional will likely touch on during their training or career:
Interactive technology (such as AI)
Search engine optimization (SEO)
Search engine marketing (SEM)
Content management and curation
Copywriting and editing