Google AdWords is Google’s advertising system in which advertisers pay according to keywords in order for their clickable ads to appear in Google’s search results.
So thats why advertisers have to pay for these clicks, this is how Google makes money from search.
Is Google AdWords free?
Yes, Google Ads is free to use because you do not pay any fee for using the platform. There are tools under Google Marketing Platform from Google like – Search Ads 360, Display & Video Ads 360 etc. where you need to pay a certain fee based on your total spend for using the platform.
What is a Google AdWords campaign?
An AdWords campaign is an ad campaign within a Google AdWords account. Each ad group serves different different ad texts based on the type of keyword a user may type into Google’s search engine.
How do I get started with Google AdWords?
Go to Google AdWords and click ‘Start now. ‘ Enter your email (Preference would be to use a Gmail account) and homepage URL to open your AdWords account. Then, Google wants you to set up your first AdWords campaign.
What is the benefit of Google AdWords?
One of the most important benefits of internet marketing or advertising is that you can completely control how much you want to spend on it and can adjust your bids in very flexible way.
In AdWords, you can assign a daily budget to each individual campaign, or use shared budgets to allocate budget across multiple ad campaigns.
What is the minimum budget for Google AdWords?
There is no minimum spend on Google Ads, but it is nearly impossible to benefit from a $2 or $5 as a daily budget.
Is Google AdWords easy to learn?
Yes, Google AdWords is not difficult to learn. I would say the difficult part is knowing your target audience and how to reach them, analysis know what your competitors are doing and how they are doing it and the keyword research of the industry is also helpful.