What is SEO and why it is important?

What is SEO and why it is important?

The meaning of SEO is the process of making changes to your website in order to help it appear in your search engines result. By optimizing your website for the search engines you can also increase your visibility in the organic or unpaid and search engine results


Search Engine Optimization refers to use increase a website position on search engine results pages on sites such as Google, Yahoo.

Developing an SEO strategy for your business can help you to draw consumer traffic to your website as well as grow your sales and revenue.


Why SEO is important ?

While paid advertising, social media and any other online platforms can generate traffic to your websites. The most of online traffic is driven by search engines.


SEO is also one of the best online marketing channels that when you can set up correctly and you can continue to pay dividends over time. If you provide a strong piece of content that deserves to rank for the right keywords, your traffic can snowball over time, whereas advertising needs continuous funding to send traffic to your site.



White hat vs black hat SEO


It refers to SEO techniques, best practices and their strategies that follow by search engine rule and its primary focus to provide more value to people.


Black hat SEO refers to techniques that attempt to spam or fool search engines. While black hat SEO can work, it puts websites at tremendous risk of being penalized and has ethical implications.


SEO Increases Traffic

If you provide most valuable information and make it very easy for search engines to find and organize it, they will reward you with higher rankings.


Seo is really an fundamental part of digital marketing. It is manage to take your website visibility to a higher position and keep you above all your competitors. It increases the website visibility user traffic and conversion rate also ROI.


Your SEO keywords are the keywords and phrases in your web content that make something for people to find your site via search engines. A website that is well optimized for the search engines as its potential visitor base with keywords for SEO that help connect searchers to your site.

Best Important Parts of SEO You Need to Get Right

Your Audience & Industry. Your primary industry and audience should be the number one consideration behind any SEO strategy.

  • Keyword Research.
  • User Intent.
  • Analytics and Reporting.
  • Mobile SEO.
  • Crawling.
  • Indexing.
  • Technical SEO.


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