Mobile marketing is the interactive with multi-channel promotion of products or services for mobile phones and devices, smartphones and networks.
Mobile marketing is a more personalised form of marketing because it allows us to get closer to customer than ever before.
Only this can make it more likely to convert viewers into paying customers.
Improve your Reach
The most evident benefit of mobile marketing is that your business can improve its reach. You do not limit your audience to only people are at home on their computer.
Mobile Marketing Reaches A wide Market. Smartphones and tablets are very cheaper, smaller and more portable than traditional PC’s and laptops.
- Instantaneous results.
- Easy to work with.
- Convenient to use.
- Tracking response.
- Huge viral potential.
- Mass communication made easy.
- Micro blogging benefits
Mobile marketing are becoming more of a necessity for brands as consumers are relying on their smartphones.
Marketing bring up to activities undertaken by a company to promote the buying or selling of a product. Marketing includes advertising, selling and delivering products to consumers or any other businesses.
Some examples of marketing goals should include as below :
- Building brand awareness.
- Generating high volume of qualified leads.
- Establishing thought leadership.
Why it’s time to focus on mobile marketing
1. Half of all web traffic is on mobile devices
Days are gone that a phone was simply used to make calls. Today consumers carry mobile computers in their pockets all day about 10 hours a day interacting with them.
2. Mobile Marketing is trusted by all consumers
Desktops have been around longer than mobile and ads on desktop computers are something we have been used to for decades. But since customers are so full of regard to using their mobile devices rather than disrupting their browsing experience.